AI-Native Marketing, GTM, and Growth
Aurics.AI is the portfolio and studio of Raina Srivastava, a senior Marketing & GTM leader who builds commercialization and marketing systems across AI, SaaS, payments, and marketplaces.
I combine strategic judgment with AI-Native execution to move products and platforms from positioning to adoption and revenue.
- 15+ years in Marketing & GTM
- 20+ Products and Platforms
- Founding Marketer for $2B+ in Revenue
- 85M+ Users Reached
- Fortune 500 Enterprises, Scaleups, and Startups
Marketing & GTM Portfolio
15+ years of Marketing and GTM work across Fortune 500 enterprises, scaleups, and startups, organized by function and business problem: the situation, the call, and what was rejected.
Learn moreAI-First GTM & Marketing
How I have been rebuilding those same functions for an AI-Native operating model.
Learn moreStrategy + Systems + Ship
Marketing and GTM that goes the distance starts at the foundation and aligns across company narrative, marketing approach, chosen operating model, and cross-functional alignment.
I work at that layer by building and executing commercialization strategies for products, platforms, regions, and segments to drive user adoption and business outcomes.
AI-Native GTM Operating Models
Redesign GTM around AI across research, segmentation, messaging, experimentation, and workflow automation.
AI-First GTM & MarketingPositioning, Messaging & Narrative
Build narrative and positioning first, then propagate them consistently across buyer, seller, and AI surfaces.
Messaging Operating SystemProduct & Platform Commercialization
Turn complex products and platforms into launch strategy, proof, enablement, demand, and adoption.
Product Marketing & GTMGrowth, Lifecycle & Demand
Connect acquisition, lifecycle, and demand architecture to commercial outcomes rather than isolated channel metrics.
Growth & DemandBrand Strategy & Market Narrative
Build coherent brand systems across positioning, voice, visual identity, and AI-mediated discovery.
Brand, Content & DigitalGTM Decision Systems
Turn high-stakes GTM choices into explicit criteria, weighted decisions, and repeatable operating models.
10-Criteria Evaluation MatrixShipped Tools and Delivered GTM Work
Selected examples of AI-Native workflow design, commercialization systems, and delivered go-to-market work.
AI Visibility Scorecard
Scores how ChatGPT, Gemini, Perplexity, and Claude cite and recommend a brand across six metrics.
Learn moreCustomer Response Engine
An explainable human-in-the-loop workflow for customer-response analysis, playbook application, drafting, and human approval.
Learn moreCustomer Proof AI Layer
Turns rough customer material into governed proof that Product Marketing, Customer Marketing, and the wider GTM team can reuse - without anyone overstating the claim.
Learn moreEnd-to-End GTM for an Established Brand
Full-stack AI-Native GTM: a 30-page AEO-native, technical-SEO-forward site (FAQ schema, canonical mapping, build-time SEO validation), a brand and voice system, code-based collateral, and rebuilt paid media.
Learn moreGo-to-Market for a Sports & Health App
Go-to-market launch strategy for a consumer sports and health app: messaging, positioning, brand, ICP definition, and AI visible architecture built from the ground up.
App launching soon on iOS and Android.
Website liveCommon Questions
What is Aurics.AI?
Aurics.AI is the AI-Native GTM Studio and Marketing Portfolio of Raina Srivastava, a senior Marketing and GTM leader. It holds the operating models, tools, and go-to-market systems that move products and companies from positioning to revenue, alongside the case studies behind them.
Who founded Aurics.AI?
Raina Srivastava, an AI-Native Marketing and GTM leader with 15+ years of commercializing products across AI, SaaS, Payments, and Marketplaces at Fortune 500 enterprises, scaleups, and startups.
What does Aurics.AI build?
Aurics.AI includes shipped AI-Native GTM tools such as the AI Visibility Scorecard and Customer Response Engine, alongside operating frameworks, commercialization case studies, and client GTM work.