Marketing & GTM Leadership
Raina Srivastava is a senior Marketing and Go-to-Market (GTM) leader with a foundation in Product Marketing and leadership across Growth, Brand, Customer and Partner Marketing.
She brings complex and emerging technologies to market and builds repeatable growth systems across B2B, B2C, SMB, and enterprise businesses in payments, fintech, SaaS, and AI.
- Segments
- Enterprise · B2B · B2C · SMB
- Industries
- AI · Fintech · Payments · SaaS · eCommerce · Marketplaces
- Company Scale
- Fortune 500s · Series C+ Scaleups · Early-Stage Startups
- Models
- SLG (Sales-Led Growth) · PLG (Product-Led Growth)
- Functional Breadth
- I combine Product Marketing depth, broad growth and commercial leadership across Customer, Partner, Content and Brand Marketing.
- 0 to 1 & Pivots
- My hands-on operating experience has been to turn 0 to 1 market opportunities or company pivots into adoption and scale.
- AI Operating Model
- AI expands how I research, build, execute, and learn.
- Years in Marketing & GTM
- 15+
- Products and Platforms
- 20+
- Revenue as Founding Marketer
- $2B+
- Users Reached
- 85M+
Marketing & GTM Portfolio
15+ years of Marketing and GTM work across Fortune 500 enterprises, scaleups, and startups, organized by function and business problem.
ExploreAI-First GTM & Marketing
How I've been rebuilding Marketing and GTM functions for an AI-Native operating model.
ExploreStrategy + Systems + Ship
Marketing and GTM that goes the distance starts at the foundation and aligns across company narrative, marketing approach, chosen operating model, and cross-functional alignment.
I work at that layer by building and executing commercialization strategies for products, platforms, regions, and segments to drive user adoption and business outcomes.
Product & Platform Commercialization
Turn complex products and platforms into launch strategy, proof, enablement, demand, and adoption.
Product Marketing & GTMGrowth, Lifecycle & Demand
Connect acquisition, lifecycle, and demand architecture to commercial outcomes rather than isolated channel metrics.
Growth & DemandBrand Strategy & Market Narrative
Build coherent brand systems across positioning, voice, visual identity, and AI-mediated discovery.
Brand, Content & DigitalCustomer & Partner Marketing
Turn customer insight, proof, advocacy, and partner enablement into repeatable commercial motions.
Customer & Partner MarketingAI-Native GTM Operating Models
Redesign GTM around AI across research, segmentation, messaging, experimentation, and workflow automation.
AI-First GTM & MarketingGTM Decision Systems
Turn high-stakes GTM choices into explicit criteria, weighted decisions, and repeatable operating models.
GTM Decision EngineCommercial Decisions and Delivered Work
Selected examples of commercialization, growth, and the operating systems behind them.
Commercial Work
Technical Product Commercialization
Led the launch of a complex enterprise payments product by sequencing buyer confidence, Sales readiness, and technical education. The product grew from approximately 20% to 36% of company payment volume, while reusable launch playbooks reduced subsequent launch time by 80%.
Learn moreThe Marketing Engine Behind a Company Pivot
Repositioned a data security company toward payments infrastructure and built vertical GTM across Product, Content, Customer, and Partner Marketing. Internal attribution associated approximately 35% of new logos with content and 30% with events, and Partner Marketing supported five new partners.
Learn morePayments Adoption at Global Scale
Founding product marketing leader for a global marketplace's payments transition. Led broad seller education and risk- and readiness-based marketing programs across 11 markets in the US and Europe. This was a $2B+ revenue opportunity as approximately 23 million business and consumer sellers adopted the new experience.
Learn moreB2C Growth Rebuild
Rejected a slower agency redesign and rebuilt the website, messaging, and paid media together. Conversion rate rose from 0.52% to 3.82% and CPL fell 43% over seven weeks on flat daily spend.
Learn moreAI SYSTEMS AND TOOLS
AI Visibility Scorecard
Scores how ChatGPT, Gemini, Perplexity, and Claude cite and recommend a brand across six metrics.
Learn moreCustomer Response Engine
An explainable human-in-the-loop workflow for customer-response analysis, playbook application, drafting, and human approval.
Learn moreGTM Decision Engine
A portable decision system that makes criteria, evidence, tradeoffs, and human accountability inspectable.
Learn moreCustomer Proof AI Layer
Turns rough customer material into governed proof that Product Marketing, Customer Marketing, and the wider GTM team can reuse - without anyone overstating the claim.
Learn moreGrowth Strategy & Decisions
How I diagnose growth constraints, choose where to invest, and connect marketing decisions to commercial outcomes.
Featured
Commercializing the First 90 Days of Marketing
Diagnose the commercial constraint, prove the bet, then grow what works. A 30-60-90 plan built around decision gates, with AI accelerating signal synthesis and experimentation.
How Would You Allocate $5M in Marketing?
Start with what the business needs to prove, not a channel split. Release investment in evidence-gated stages, then scale, hold, modify, stop, or reallocate as the economics become clear.
When Brand and Product Marketing Drift Apart, Growth Slows
Keep one recognizable company promise while product and vertical stories adapt to buyers. A brand-coherence and buyer-relevance matrix catches messaging that is relevant but fragmented before it ships.
Common Questions
What is Aurics.AI?
Aurics.AI is the portfolio and studio of Raina Srivastava, a senior Marketing and GTM leader. It brings together commercial case studies, published thinking, and inspectable tools that support how she brings complex technology to market and builds repeatable growth systems.
Who founded Aurics.AI?
Raina Srivastava, a senior Marketing and GTM leader with 15+ years of commercializing products across AI, SaaS, Payments, and Marketplaces at Fortune 500 enterprises, scaleups, and startups.
What does Aurics.AI build?
Aurics.AI combines senior Marketing and GTM strategy with hands-on execution across product commercialization, positioning, growth, customer and partner marketing, and AI-enabled operating systems. The website also showcases Raina Srivastava's commercial leadership experience, case studies, published work, and open-source GTM tools.
How does Raina engage with companies?
Engagements center on senior commercial marketing leadership: full-time executive roles, strategic advisory, 0-to-1 product commercialization, and rebuilding marketing and GTM operations for AI-native workflows.
What makes an AI-native GTM operating model different from using AI tools?
Adding AI tools speeds up existing tasks; an AI-native operating model redesigns the underlying workflow - parallelizing research, enforcing governed customer proof, generating omnichannel assets from a single narrative source, and reserving human judgment for high-stakes decisions.